Enrico david biography
Roger Enrico
American businessman
Roger Anthony Enrico[1] (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo.
Early life
Enrico was born on November 11, 1944, to Italian immigrants in the Mesabi Range mining town of Chisholm, Minnesota. He was awarded a scholarship to Babson College where he studied business administration. Enrico enlisted in the United States Navy and served in Vietnam.[2]
Business career
Enrico started his business career with General Mills as a brand manager for Wheaties. In 1971, he joined PepsiCo to help market Funyuns. He later served as brand manager for Cheetos and Fritos before heading operations in Japan and South America.[2] He was appointed CEO of the beverage division of PepsiCo in 1983 at the age of 38. That year he signed Michael Jackson to a multimillion-dollar marketing deal. Lionel Richie was later sig Enrico david artist.