Garavani valentino biography book
Valentino is Suing Similarly-Named Mario Valentino for Allegedly Breaching Their 40-Year Old Co-Existence Agreement
THE FASHION LAW EXCLUSIVE — Valentino is not the first fashion house to bear the Valentino name. While the Italian brand – which got its start in 1960 under the watch of its eponymous founder Valentino Garavani – is easily be the most famous brand in the world to have such a moniker, with its otherworldly couture, lengthy roster of celebrity fans, and stable of coveted accessories, a similarly-named company actually beat it to the market. When Garavani first opened up shop, an unrelated Mario Valentino was already in business in Italy, offering up footwear and after that, leather goods, operating since 1952 under the Mario Valentino name.
Almost from the outset, Valentino S.p.A. claims that “because of their similar names and overlapping goods,” the two companies “experienced issues of consumer confusion,” prompting them to enter into a co-existence agreement in 19 Garavani valentino biography!